Leading trough curiosity & adaptability
Design Leader ✣ Innovation mentor
Design and tech is where I find my sweet spot for creativity and innovation. 12 years into UX, my passion is building teams, growing designers, and laying the groundwork for experimentation while caring for the craft as the world evolves.
the work
DO IT, SHAPE IT, HOLD IT ✦
I mentor designers, shape design strategy and own business problems into clear product bets. I care most about: design quality at scale, healthy team dynamics, and decisions that hold up six months later.
the drive
PEOPLE, CULTURE & GROWTH ✦
Finding interaction and visual solutions through behaviour analysis and understanding the root of the problem drives me. As the curious individual I am, asking why, why, and why and getting to the core of what I am doing gets me moving.
the way
ADAPT & WALK THE TALK ✦
Adaptability is a core skill. Different teams, industries, and people make the recipe unique every time. I believe in being curious about yourself, your team, users, the business and the technologies in hand.
Opening the
crypto space
to everyone
✦ strategy / vision / innovation
Currently at Bitvavo I drive a talented team with the mission of opening the Crypto experience to all types of users. Ranging from workshops for new features to creating code sandboxes to prototype with our repositories, I lead the team to excel on our potential and shine with their talent and craft adapting to the pace the crypto world moves on.
Building the
multi-channel
point of sale
✦ new products / go to market strategies
In my passing at Foodics, I built with my team the ecosystem for the products connecting the restaurant experience with their clients. I focused on reassessing the priorities, focusing on the most important product for revenue and improving the paint points we had information from our research and customer service.
Moving the
next-level bar
for online ordering
✦ redesigned experience / design system
I drove one of the biggest projects at the time in Just Eat Takeway. I led the product vision and north star of the mobile app with the objective of increasing engagement from our current users. This effort span over teams and the effect of it is visible still today on the European version of the app.
Interested?
Let's co-create together